Email Marketing
Email Marketing Brings Back $44 for Every $1 Spent
At Blue Chip Digital Media, we specialize in Email marketing, one of the most cost-effective ways to reach your customers and prospects. With the right message and a well-thought-out segmentation plan, you’re looking at an impressive return on investment of up to $44 for every $1 spent.
Email marketing is incredibly successful compared to other forms of digital marketing due to its opt-in feature. When customers subscribe to your email list, they are explicitly saying they want to hear from you. This makes Email marketing an ideal choice for reaching out to customers who are genuinely interested in your message.
The Core Benefits of Email Marketing
Power of Personalization
The power of personalization cannot be underestimated when it comes to email marketing. Experian Marketing Services reports that personalized email subject lines can boost open rates by more than 29%. But subject lines are just the start.
Tailoring content to a customer’s behavior and location can also improve the performance of individual emails when the customer opens them. Even something as simple as adding a customer’s name to an email can make a difference. Taking personalization a step further by showing customers their previously viewed products can encourage them to make a future purchase.
List Segmentation
By segmenting your email list into smaller, more targeted groups, you can send more relevant content to the right people and increase your chances of conversion.
According to the Data & Marketing Association, segmented email campaigns can give you up to 760% more revenue than non-segmented, ‘spray and pray’ campaigns. Segmentation can be done based on interests, behaviors, or other relevant criteria. With the right segmentation, you can make your email campaigns more effective and maximize your ROI.
Mobile Friendly
With mobile devices being the top source of email opens, it is important to ensure that your email campaign is Responsive Design. This means that the email will display well on any device, regardless of screen size or resolution. Having an email that is not properly formatted will likely result in the email being deleted without even being read. Thankfully, most Email Service Providers offer Responsive Design templates at no cost.
Subject Lines
Next to your segmentation plan, your email subject is the most important part of your campaign – after all, without a good subject line no one will open your email, which means your email is basically dead in the water.
In most cases, you have less than a second to capture the recipient’s interest. Our tracking and analytics will show which subject lines perform the best with your customers so we can keep using ones that work well.
5 Reasons Why You Should Be Using Email Marketing to Attract New Customers
Active – Not Passive
More Effective
Builds Relationships
More Profitable
90% Prefer Email