Local SEO
At Blue Chip Digital Media, we specialize in localized SEO Management for your website that helps generate local-based sales leads – allowing you to better maximize your potential.
Strategic Search Engine Optimization (SEO) is the key to amplifying your website’s visibility and reception. With SEO, you can elevate traffic from search engines like Google as well as boost your ranking on a SERP when a related keyword inquiry is completed. Do not miss out on this opportunity to drive quality leads right to your digital door!
What is a Keyword?
When looking for something online, you’ve likely come across keywords – whether they’re broad like “smartphone” or more precise (aka long-tail) such as “iPhone 14 Plus sale near me”. These terms are typed into search bars on Google or various other search engines to help pinpoint what’s needed.
Paid Search (PPC):
Although it is not strictly an SEO approach, Pay-Per-Click (PPC) offers a “quick lane” to the highest SERP positions. It requires both money and effort to make PPC successful. In essence, you are bidding for top ranking on the search results page of your targeted keywords; in return for every click made on your adverts, you pay a fee.
Local Search:
If you’re a business that serves your community in person, local SEO should be at the top of your priority list. Google prioritizes proximity-based results and grants increased visibility to those who’ve optimized their website for search engine usage — making Local SEO essential for businesses like yours. With an effective local SEO campaign, potential customers can easily find you in targeted searches – taking some of the burdens off traditional marketing approaches like word-of-mouth or physical advertisement.
Organic Search:
Google has a “spider bot” that systematically searches the web, collecting data about all pages on the internet. This process is then repeated every two weeks as information is sent to an algorithm that matches websites with keyword inquiries based on multiple ranking criteria such as:
- Keyword relevance: Is this website relevant to what the user is searching for?
- Links to your site and their quality: What link-building strategies do you have in place?
- Content quality: Is the content easy to read? Is there enough information?
- Page load speed: Does this website take too long to load?
- Mobile-friendliness: Does the website work well on mobile devices?
- On-page optimization: How well is your website optimized for search engines?
If any of this is raising questions for you, give us a call today so that we can show you what you need to do to get your business up to speed in the digital era.
Anatomy of a Search Engine
Paid (PPC)
Local Results (Based on Physical Location)
Organic Results