WIFI Marketing
Get More From Your Guest Network
Leverage the customer data acquired during login to create an individualized marketing experience, tailored precisely for each user.
What is Wifi Marketing?
WiFi marketing is when a retailer provides free WiFi in-store in exchange for customer contact information. Retailers then use this contact information to send out marketing campaigns, like email newsletters and SMS (text) messages, to these customers.
With WiFi marketing, your customers will encounter a signup form or page before they can start browsing the web on your store’s wireless network. Once they provide the contact information you’re requesting and agree to any other terms and conditions, they’ll be able to use your store’s WiFi.
Immediately after a customer connects successfully, you can control which webpage loads first on their device. For example, you can choose to send anyone who connects to your free WiFi directly to your website. It’s also common practice to direct people to a special webpage that displays links to your website, your social channels, or even an exclusive coupon.
Why Choose Us?
Blue Chip Digital Media helps you better understand the behavior of your customers in your store. Customers who log into free Wi-Fi will be tracked, leading to heatmaps that reveal how they navigate throughout the store and which areas attract their attention most.
With this data, you can acquire invaluable insights on customer trends as well as enhance staff performance during peak hours or improve promotions at sections with little foot traffic. Overall, Blue Chip Digital Media gives you instant feedback so that every decision made is an informed one!
Let’s collaborate to create an amazing website!
With our expertise in custom website design, we can turn your unique vision into a reality. We are proud to have worked on hundreds of websites and our extensive knowledge allows us to bring a wealth of insight to your project.
We work with a variety of website-building platforms like WordPress, Wix, Shopify, and Squarespace to create appealing websites that sell!
Strategic Design
Starting with a conversation to end in conversions, our team works to create digital experiences that align with the wants and needs of your target market. Our designs are completely unique to your brand, with purposeful aesthetics that stand out from the crowd. Investing in ad campaigns can drive traffic to your website, but it is also vital to consider what your end users will see when they arrive; this is key to achieving results.
Optimize Performance
We understand that web design is about more than just colors and functions. It’s about conveying a narrative that resonates with the right people and promoting the better choice.
To ensure that users stay tuned in to your message, we employ research-driven design strategies. Concentrating on the user experience leads to higher search engine rankings and more conversions.
Additionally, all of our projects are built responsively to optimize performance and function. Ultimately, we provide a full-circle digital partnership that guides, collaborates, and executes from start to finish.
